Description

THE EPOCH OF THE JAPAN ADVERTISING ARTISTS CLUB JAPANESE GRAPHIC DESIGN 1951 - 1970. Art Direction by Ikko Tanaka. [FIRST EDITION] Tokyo: TransArt, Inc., 2000. Tall softcover book in plain black wraps with typographical-illustrated dust jacket and publisher's obi, the whole, housed in a hard plastic slipcase. ISBN4-924956-74-0; measures 11 x 8.75 inches; 221 pages with approx. 250 illustrations in color and 190 b/w text illustrations. Text in Japanese with occasional English translations. Published to accompany the exhibition at the Ginza Graphic Gallery, Tokyo [Aug 1 – 12 and Aug 17 – 29, 2000]. In addition to Ikko Tanaka, the book covers the work of Hiroshi Ohchi, Tadanori Yokoo, Yusaku Kamekura among many many others. Minor wear to obi, else very good overall condition; no owner marking, interior clean throughout, NOT EX-LIBRARY. (From the exhibition): The Epoch of the Japan Advertising Artists Club Exhibition August 01, 2000 - August 29, 2000 "JAAC (Japan Advertising Artists club), formed in 1951 and broke up in 1970, was perhaps the most important graphic design movement in modern Japan. It was wonderful that while many of the older members are no longer with us, we were able to collect many preserved works and recreate the brilliance of that hot summer during this summer at the end of the 20th century. I wonder how people who did not know JAAC saw this exhibition. I wonder if they understood that the JAAC times were the golden period for Japanese graphic design. What kind of an impression did they get from the retrospective expressions which continued from before the war in the early works and the evolution to contemporary expressions which are still not oldfashioned in the latter works. Could they understand how moved we were by or how caught up we got in the new designs that appeared at JAAC. The two talk shows that were held offered some clues. One other thing, "The Epoch of the Japan Advertising Artists Club" a collection of many works, will probably grow in importance with the passing of time." Hiroshi Sano